Alltid fri frakt 2500+ 5-stjärniga kundbetyg Originalet sedan 2013
januari 6, 2019

The mom behind The Birth Poster

This might sound like a trite expression, but children do indeed grow up so fast! Although we capture their each and every milestone on camera, it’s easy to forget that they were once small enough to fit into our hands. The married couple, Gustav and Evelina Westman, are the founders of The Birth Poster. Together they created artwork that cherishes the precious moment just after birth for a whole lifetime. Their Birth Posters, designed to illustrate the actual length of a newborn baby, are a unique way of expressing the feelings that accompany the extraordinary experience of welcoming a new family member. Today, starting with an interview with Evelina, who will become a mother of two in just a month, we’re launching The Birth Post, our online lifestyle magazine.

The Birth Post: Evelina, please tell our readers about your business journey until now.

Evelina Westman: We founded The Birth Poster in September 2013. Initially, it was just our side project where we put all of our free time and a lot of heart. A year after our first sale, it had become our full-time job, and Gustav and I have been business partners ever since. You can say that this, literally, is our little baby. Nowadays, we have an office in central Stockholm, which is really amazing if you consider that it all began in our little living room just five years ago. It has been quite a journey since!

What makes The Birth Posters so special?

A lot of inspiration for our business comes from raising our three year old son. As parents we know exactly how fast the first years fly by. Unutterable joy and moments of doubt, ups and downs, these are the emotions that all parents share. The universal experience of parenthood is, in my opinion, something that makes The Birth Poster project special. Its message appeals to everyone. It doesn’t matter who you are — sooner than you realize it is more than likely that you will miss the days when your baby was small. In the era of smartphones and Instagram, when we don’t make an effort to print the pictures from our endlessly capable memory cards, The Birth Poster becomes a timeless keepsake.

Besides being an entrepreneur, you are also a mum and your family is about to become bigger very soon.

Yes, our son Uno, who is three years old, will become a big brother. The baby is due March 10th.

How did you come up with the name for your first son and what does it mean?

Uno is a name derived from old Norse and it means ‘thriving’. It also comes from Latin, where it means ‘first’. It felt quite suitable.

How has your journey into parenthood been so far?

Gustav and I got married in 2015, and I got pregnant around that time. Uno was born in June 2016. It was a natural delivery, quite dramatic, so my first experience came as a shock, to say the least. It took me a while to recover, but after some time I got a hold of things.

What has motherhood taught you?

There’s a life before and after becoming a mother. The endless love that strikes you is overwhelming but it also makes you incredibly vulnerable to the thought that something might happen to your child. I think the most important lesson I’ve learned is to be thankful for all the happy moments you are able spend with your baby.

How’s your second pregnancy compared to the first one?

Both of my pregnancies involved heavy nausea, but generally speaking the second pregnancy has been a little bit harder. Especially the SPD—with about a month left until the delivery I could barely walk. Getting pregnant for the second time, you think the experience will be quite similar, but it hasn’t been. Since my two pregnancies have been quite different from each other, I expect the delivery to be quite different too. Hopefully better!

What was the biggest lesson your pregnancies and giving birth have taught you?

Women are awesome!

Would you be able to choose a thing that you can’t live without as a parent?

There are so many accessories that help when you have a kid, but I am thinking of less material things, such as losing all of one’s photos and videos, that would be devastating! I’ve probably said it a million times already, but time goes by so fast, and being able to look back at those few years when the kids were small is going to be so valuable one day.

Having such an active lifestyle as you do, what would your advice for parents who want to start their own business be?

Have patience and always believe in your idea! Once you embark on the entrepreneurship path, you will see that it is more a lifestyle than a nine-to-five office job. In your head you will never leave work, but the satisfaction that comes from running your own business will compensate for that.

Is being an entrepreneur within a creative business something you’ve always dreamed about?

It’s a dream come true! I wake up every day and feel so blessed and thankful for where I am in my life.

Your plans for 2019? Besides giving birth of course!

My family and the company consumes all of my time. The struggle is to find a balance between the two, and this is what I’m working on in 2019. The Birth Poster will continue to evolve and I can’t wait to share the results of the changes we are currently working on. Our posters are reaching more and more families around the world, which means that our company is growing as well. This week we welcomed our fourth full-time employee.

A motto you live by?

Find your passion and follow it!


Hey mothers out there! Did you enjoy reading the article? Stay tuned for our Q&As on Instagram and more articles from The Birth Post magazine. Every month we will write here about topics connected to parenthood and hope you will stay with us to exchange thoughts and inspirations. Don’t forget to follow us on Instagram: @thebirthposter



mars 3, 2020

Self love takes time

mars 3, 2020

They should start by not firing women who want to breastfeed

mars 3, 2020

We are not alone in our trials

mars 2, 2020

Evelina – The power mama behind The Birth Poster

februari 27, 2020

Women are powerhouses

juli 26, 2019

Amazing customer gets our logo tattooed

maj 23, 2019

When becoming a mom is a long journey

maj 16, 2019

Growing a business from home with kids

maj 8, 2019

Being a mom in Japan. Interview with Aya Murayama

april 30, 2019

Evelina’s birth story